Hi, I’m Trace Cooke

Freeride Competitor, Multi-media Model, and Coach


To me, commitment to skiing means putting this sport first. Frequently,  this means putting my off-season training regimen ahead of my social life. It may also mean having to sleep on couches or in my car to stretch my accommodation budget to ensure I have competition fees covered. Ultimately, my  priority is to do what it takes to fund my passion. This includes working tirelessly at multiple jobs in the off season, hosting fundraising events, and working as a coach. Commitment to skiing drives me to set personal goals to always improve, stay positive, and excel in everything I do, each and every day.


It’s easy to be dedicated on “bluebird” powder days with safe avalanche conditions. It take totally different dedication however, to persevere through heinous conditions, including gear-hauling in the middle of the night, to get that “once in a lifetime” shot. It takes dedication to manage the intense pressure to perform to maintain sponsorship and a birth on the FWT tour. Trusting and believing in myself offers me the edge to be successful at competing in freeride skiing.


The professional skier lifestyle puts a huge physical demand on the health and wellness. Pushing the extreme limits puts stress on our body. There is a delicate balance between safe risk management and pushing competitive boundaries. Decisions sometimes come with sacrifice. If I get injured in the off-season, I risk not being able to compete or film for skiing; If I get injured in the winter, I risk not being able to work during the summer to make enough money to do what I love in the winter. The key to a long career as a professional skier is knowing when and how to take risks that deliver benefits and not consequences.

Passion = Commitment + Dedication + Sacrifice



Passion is so much more than “loving” something. Passion is the unrelenting demonstration of the three factors described above. With sacrifice, commitment, and dedication – skiing is elevated from a beloved pass-time to an insatiable passion. Skiing is my meditation. When I am on my skis, I feel relaxed, at peace, and able to think more clearly than at any other time. Through 20+ years of skiing, I feel honoured with the opportunities skiing has opened up for me, the chance to travel and meet so many interesting people and turn skiing into an action-packed career. My dream is my current reality!

This is my story

about living my dream
When looking back on the question of what you wanted to be when your older, did it ever flash by in your mind that you really didn’t know? Did it make you anxious and a little bit scared? Cause I still really don’t know… But I’ve got to the point where I’m okay with it. Im happy. Happy living every day working hard  for something that I truly love. In my mind, that’s better than working hard searching for something I might not want. I’m pursuing my dream. The dream of being a professional skier.
I’m 22 years old, from Nelson B.C. I’ve grown up skiing and enjoyed Whitewater Ski Resort as my stomping grounds my whole life.

I currently ride for


Whitewater Ski Resort

Big Mountain Freeride Competition



The grassroots Canadian Junior Freeride Competitions was where I developed my competitive skills and passion for the sport. During my last season as a Junior on the IFSA Tour, I won several comps across North America, earning the overall title for the Male 15-18 category.


I graduated to competing on the Freeride World Qualifier (FWQ) tour. In my first season, I achieved two 1st place finishes in the 2* events at Chamonix and Verbier, plus a 6th place finish at the Telluride 4* event.


Another FWQ tour season. Travelling around the world fighting for a spot on the FWT. After struggling in Europe with poor conditions and some hard crashes, I came back to North America with one 4th place finish from Verbier 3*. In Crested Butte 4*  I earned a 7th place finish. At Kicking Horse Resort 4*, I put down two nerve racking runs to win  2nd place, which in total, won me a spot on the Freeride World Tour.


On the FWT,  I finished 15th over all. Sitting on the door step, as they say.  The top 14 won a spot for the following 2017 tour. It was back to the Qualifiers for me.


I stayed in North America and competed in Revelstoke, Crested Butte, Taos and Kicking Horse 4* events. With two 1st place finishes and a 4th, I earned the #1 ranked spot on the FWQ tour, qualifying for FWT 2018.  Stay tuned!

Freeride Coaching

Junior Freeride Lessons, Clinics and Competitions

Freeride Junior World Championships, 2015

While in Europe competing on the FWQ tour,  I  joined my sister and the rest of the Canadian team, to assist with coaching. A first Experience for me. I also travelled with the Whitewater team as their coach to the NORAM Championships in Grand Targee.

Freeride Junior World Championships, 2016

The following year I returned to Europe. This time competing on the FWT tour.  My first stop was in Andorra the week prior to the Junior World Championships. This made it very convenient to join my sister and the Canadian team again to help out and acquire more valuable coaching experience.

Whitewater Freeride Team, 2017

As a junior, I belonged to the WH20 Freeride team. As an adult, my 2017 schedule provided more opportunity to work as a part time coach for the Whitewater Freeride team during some of their regular training sessions and a few Junior competition. I travelled with the team to Red Mountain, Whitewater, and Kicking Horse Resorts.

Why I like to Coach

It was my coaching efforts with my sister and Team Canada at the FJWC that gave me the inspiration to coach and bring the stoke to other younger athletes. Igniting the ‘stoke’ in younger skiers brings me almost as much joy as competing myself. I will be working again with the Whitewater Freeride team in 2017-2018, when my own competition schedule permits.

Multi-media Modeling

Videos, Photos and Stories